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The exposure may be fleeting but the impact is huge as Burson Auto Parts and Lamattina Top Fuel Racing renew their marketing partnership as naming rights sponsor for Shane Olive.

Shane Olive is the driver of the Lamattina Top Fuel Racing (LTFR) Dragster. Burson Auto Parts marketing manager Anthony Hughes said his company was “delighted” it could play a part in lighting up the “pinnacle of horsepower” in Australian motorsport. In their first year as a team, Shane Olive and the Burson Auto Parts LTFR team enjoyed an impressive six-round season, culminating in a breakthrough event win at the Nitro Champs.

Now Mr Olive and rookie nitro crew chief Luke Marsden will take the experience and steep learning curve from their debutant year and apply it to the upcoming season. Mr Olive, the Burson Auto Parts ambassador and driver, said: “I think as a team we achieved everything we set out to do for our first season.

“With round one about to kick off, we have a few new goals we want to achieve, and with the continued support of Burson Auto Parts, it makes for an exciting season.”

Team owner Phil Lamattina said: “I am thrilled with all that Shane and the team have achieved in their first season and we are proud to be representing, and to have the support of the country’s leading trade supplier of parts, tools accessories and equipment in Burson Auto Parts on Shane’s car.”

After just one season, the inaugural Burson Auto Parts Australian Top Fuel Championship has already set the bar for event promotion and spectator experience in drag racing.

“Burson Auto Parts also thanks Andy Lopez and the promotions team for making Top Fuel events special for every entrant, attendee, viewer and sponsor of the series,” Mr Hughes said.

“Burson Auto Parts is very excited to help light up series two of the championship for a total of seven rounds, with the inclusion of South Australia, Queensland and Alice Springs. This season is sure to create many more future fans of this amazing category of motorsport.”

The first round of the 2022/2023 Burson Auto Parts Australian Top Fuel Championship kicks off at the Red CentreNATS in Alice Springs on September 1 and 2.

Burson Auto Parts is Australia’s trade supplier of parts, tools, accessories and equipment with more than 200 national stores. The company celebrated its 50th anniversary in 2021.

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